How to improve driver behaviour

Updated by Matt Childs

Why driver behaviour is important

Drivers are the single biggest influence on fuel consumption and safety. Even with the best vehicles and most optimised routes, how drivers behave has a significant impact across key performance areas.

Through changing driver behaviour, it’s possible to make improvements across your fleet. Successful implementation of a driver behaviour programme benefits individual drivers as well as the business as a whole, and our solution is proven to deliver tangible results across three areas:

  • Safety: reduce risks for drivers
  • Savings: spend less on fuel, wear and tear, and insurance
  • Sustainability: limit your environmental impact

Introducing and maintaining a change programme requires action from managers as well as drivers. Fortunately, MICHELIN Connected Fleet provides managers with the tools and insights to understand driver performance, identify training requirements, help drivers self-improve, set achievable goals and ultimately deliver results.

How we give feedback to drivers

Our driving behaviour feedback tools interact directly with each driver, meaning no input is required from managers at this stage. There are two ways to encourage driver change using this feedback: in real-time while the journey is still underway, and retrospectively when they can assess how they have driven. While both methods can be effective, they are best when used in combination. 

Real time with in-cab coaching

Our small light-bar (or in-cab coach) attaches to the dashboard and connects to our M400 telematics unit. Whenever idling or a harsh event is recorded, the light-bar will alert the driver in real time, using a traffic light system and audio notification to indicate the severity of the event. Real-time feedback alerts drivers to bad habits, correcting the problem immediately and discouraging repetition in the future. This promotes self-sufficiency, as drivers are encouraged to improve their own behaviour.

How to engage with drivers

To get the full benefits of a driver behaviour solution, managers need to take an active role. My Connected Fleet provides the tools to turn data into actionable insights and engage with drivers.

A company-wide driving behavior program is typically an effective way to boost driver engagement. For example, incentives such as monthly rewards for the highest scoring driver encourage friendly competition, further boosting efficient driving.

My Connected Fleet provides trends, rankings and benchmarks to help managers set realistic targets for individual drivers and for the fleet. Benchmarks can be viewed against a custom group, entire fleet and MICHELIN Connected Fleet community, giving greater context for performance, while trends provide an accurate depiction of driving behaviour over time. Once targets have been set, reports can show which drivers are performing the best and should be rewarded.

Dashboard

To access the fleet overview driving behavior dashboard, select ‘Dashboard’ from Drivers, Vehicles & Reports > Driver. This dashboard displays key metrics and trends, plus a driver league table helping to identify who might require extra training and who should be singled out for praise. 

To view individual driver dashboards, select ‘Profile’ from the Driver menu. These are helpful for driver meetings as they provide clear, actionable feedback on an individual’s driving behavior.

Reports

Reporting allows a manager to maintain a fleet overview and easily identify good and bad driving. All reports can be customized, scheduled, and subscribed to via email. The report in My Connected Fleet most relevant to driving behavior are:

To run a report, select ‘Reports Library’ from the Reports icon. Click ‘Select’ on the desired report to view it or create a subscription.


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